DC100 Land Rover concept car will debut release Frankfurt [Pacific Auto Net new car channel] DC100 Land Rover concept car will be in next month’s Frankfurt Motor Show debut, this striking design concept may become the iconic Land Rover 4×4 defender of the design basis of new models. Land Rover has confirmed that its new generation of models will be guards in volume production in 2015, the guardians of models released in the first 67 years. Land Rover said the DC100 this concept car is a preview of the future. Land Rover said the concept car “is based on the characteristics of the main defender of the design elements, allows us to discuss, and inspire people to want to model the future defender. “Land Rover’s design director Gerry McGovern, said:” as a symbol of the guards launch new models in the automotive design community is one of the biggest challenges, which will touch people around the world is a model. The DC100 is not a production-ready concept car, but for the 21st century, the guardians of the corresponding models to design a four-year journey that started. “Global brand director John Edwards said:” We will determine the new guards loyal to its traditions, while a new global market to meet demand. We plan to existing and potential customers to help us determine the details of this new car design. “Edwards said earlier this year, the company’s” brand of imagination “will be” SUV market, the gold standard, the core of our DNA is the design, performance and versatility. “DC100 Land Rover concept car will debut in Frankfurt, Edwards released and his team that the global SUV market can be divided into three main areas: luxury SUV segment, the field of leisure and practical SUV SUV field. Luxury SUV (eg Range Rover) field to 2017 the annual global sales should reach 200 million; leisure SUV (for example, Freelander) area should reach 800 million units, and practical SUV field (such as cash guards) should reach 3.3 million vehicles. However, the Guardian in 2010 only sold 18,500, the data show that the core of the Land Rover brand has been lagging behind Toyota and Mitsubishi models produced far. Partly due to Africa and Australia markets lose, because previous generations of models defender poor reliability record, especially in the face of it seems bullet-proof from the Toyota Land Cruiser models of competition time. Land Rover boss must also decide the new model will use the platform type. Land Rover is considering two options, including redesigning the T5 platform (supporting the discovery and Range Rover Sport models cash), the move will save the new platform and product line quite a big investment. Land Rover defender if the decision is not a complete replacement model of the special model to streamline the case, then the T5 platform may be a better choice. Another option is to create a new platform, consumers may be secured, the new guardian of the family will be expanded to include pick-and long-wheelbase models, then, but this new platform will greatly increase the cost of production. Jaguar – Land Rover UK already has three factories, but each plant in a platform. Halewood will be dedicated to the production of new transverse engine LR-MS steel platform (Evoque the gift of yong), and Solihull will be responsible for producing aluminum platform models (including models and future generation of Range Rover Jaguar XJ DE ). Castle Bromwich Jaguar XKE and is expected to produce aluminum XK sports car, may also build for the future of Jaguar cars is a small aluminum platform. Adding a new platform and the floor space will require a completely different set of components for storage and inventory control. However, in India, China, Brazil or Russia (these are the growth markets of the Land Rover) and other overseas markets, mass production will not be canceled.
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